Archive for the ‘ Custom Websites ’ Category

ICANN Votes to Open the Domain Name Floodgates

Internet domain name overlords ICANN (Internet Corporation for Assigned Names and Numbers) have voted on and approved today to open up the world of domain endings to include just about anything a person’s heart desires. The margin was 13-1 with two abstaining.

Generic top-level domains (gTLDs) are currently limited to 22 across the internet. They include your basic .com, .org and .net as well as some more specific endings you have probably seen around the interwebs like .uk and .eu.

Now, the ICANN will be lifting almost all the restrictions on gTLDs. Read More Here at WebproNews.com To learn more about “gTLDs” Read Here

What does this all mean? It means it’s going to cost you more money to protect your domain name or BRAND. The internet if full of Squatters, which are companies that find similar domains to yours, It’s like holding a domain ransom an example is a site called  “TheOnLineClubhouse.com, I have been getting e-mails wanting them to BID on “OnLineClubhouse.com and On-LineClubhouse.com, and not for your typical $15.00 more like $100’s to $1000’s

Most businesses get there domain name, have there site built and accept whatever business they get from it, the smart ones hire firms like Doug Levy Designs to maintain and update there site on a weekly or monthly basis and to help protect them from this ever changing internet. There return is far greater than your basic online business.  Doug Levy Designs is always looking for ways to improve our clients ROI and protecting similar domains is a big part of it.

If you would like to know more please e-mail us at doug@douglevydesigns.com or follow our RSS feed to keep up on the latest Internet Marketing News.

Doug Levy

Do You Have Time to Maintain and Market Your Website?

The better question is “WILL” you “MAKE” the time to improve your website efficiency? I hear it all the time I just don’t “HAVE” time! Studies prove if you don’t make the time, you may end up with more time than you want! Internet marketing is one of the lowest costs to return in advertising “IF YOU MAKE THE TIME” to make your website and social media work for you.

What is your time worth? You can spend as little as $49.95 a month to keep your website “FRESH” and have your website metrics analyzed, what are you waiting for? The bottom line is you “CAN’T” afford not to take your internet marketing seriously!

Call us (323) 987-1891 or e-mail us at doug@douglevydesigns.com to find out how we can help you!

Have a profitable day,

Doug Levy

Important Facts About Your Website

When creating a website strategy remember these important  facts:

  • Trust – Does your website make people feel good about trusting your product or services?
  • Expertise – Does your website show your expertise in your field? Will they come to you for answers?
  • Credibility – How long have you been in business? Who are your clients? Do you have special awards or degrees?
  • Likeability – Do you offer a product or service that will make your potential client feel better about themselves? Will they want to talk to there friends and coworkers about your product or service?
  • Social Media – Are you involved on Facebook, Twitter, Blogging and LinkedIn? You may wonder how does Social Media affect my business! Your website is a great tool, but sharing your professional advise in these networks can ensure our goals above!

When was the last time you reevaluated your website or made updates?

Have you every had a click through analysis?

Is your blog intergrated into your other social networking tools?

If you answered NO to any of these questions, it may be time to invest some time into your website and your financial livelihood .

Contact me at (310) 987-1891 or e-mail doug@douglevydesigns.com

Doug Levy

Does your website represent your business properly and professionally?

Over the last few months we were looking for services such as catering, entertainment, bakery, florist, photographer and more. I was shocked on how many of these companies lacked in their web presence.   Some had no website and others were so old that I didn’t know if they were still in business or if I could trust them. Luckily we were able to get answers to our concerns through our event planner and all of the business we used were great but all I could wonder is why are they not represented properly on the World Wide Web. So I asked each of them and here are some of the answers I received:

  • I just never have the time to update my site

o    What this really means is I don’t make time to find the right person to handle my web presence. For as low as $25.00 a month, you can have your website updated every month. Where else can you find that kind of exposure for that price and have the professional appearance your customers want and need?

  • My friend is taking care of the site for me

o    Why pay a professional when you can have a friend do it?   Because this is your business and your website is one of the most important aspects of your business. If you don’t care about being professional why would your potential clients think you are professional? A professional web designer can give you the most return for your dollar over any other form of advertising out there.

  • Our website doesn’t bring us much business

o    Shocking, how can it if you don’t take pride in your web presence? You would be amazed on how much business you can generate from your website by just making a small investment to create something fresh and friendly. Dollar for dollar a website is the cheapest advertising you will ever pay for and has unlimited potential when used properly.

These companies provided great services and I would recommend them to anyone, but I would not tell them to check out their websites because they are actually much better than they appear. As you can imagine I’m giving them great reviews but it  would still make you question if they are any good!

Don’t wait get your website updated or give it a complete overall it may be the smartest business decision you ever made.

When was the last time you updated your website?

Did you know that most websites are never updated. We get asked all the time why should I pay a web designer a monthly fee when they can just pay a nominal hosting fee?

One of the reasons you have a website is to try to stay a head of your competitors and to have top placement in all of the search engines that we all depend on as owners or potential clients. If you are not updating you website at least once a month your investment is deteriorating, fresh content is one of the keys to a successful marketing plan whether your adding the latest products, new procedures, change of staff or offering special discounts. ALL search engines are looking for new and fresh content, pay the small monthly fees to have your website maintained it will save you money in the long run.

The World Wide Web is one of the greatest marketing tools your company can use and the cost is minimal. Don’t forget about Social Networking and blogging in addition to your website, you will be amazed how many referrals you can attract just by friends and the search engines love to display all of the this information too!

If your website needs a face-lift or you just need to update some content, contact us at doug@douglevydesigns.com and see how we can improve your bottom line!

Google Chrome has Changed Again

For some reason Google has changed there browser to cache any webpage your visit which does speed up your page loading. But are you getting the latest updates to that webpage, probable not, I use a website called www.TheOn-LineClubhouse.com which provides me the latest updates and scoring from tournament golf. Google chrome will not provide the latest information they are refreshing data not a webpage, I ended up dumping Google and going to Firefox and Safari.

Make sure your getting the latest information.

The Importance of Inbound Web Links

In the past websites would put all kinds of basic links going from one site to another, in today’s world you better watch out! The power of Google will knock down your rating if it finds links that are NOT relevant to you site and products. Google will also look to see what page ranks these links have! The bottom line is inbound links are very important, but if they are not from top ranked pages and relevant to your site and product, don’t do it! You are better off having 10 good inbound links, compared to 100 “bad” links! Beware Google is watching and will make you pay!

If you have any questions about this post or you have any other questions please fee free to contact us at info@douglevydesigns.com

Mistakes Businesses Make with there Websites

Businesses spend time and money creating websites and think there going to be number one in search engines! I wish it was that easy.

Here’s a few ideas to keep your website relevant!

  • Add content or change around your content at least once a month. “Google has stated we want fresh content in our top searches”
  • Make sure your blogging at least once a week! ” if you don’t have a blog “get one”
  • Integrate all of your social networks together. “Facebook, Twitter and blog to name a few”
  • Provide your website visitors with an RSS Feed.
  • Keep your pictures up to date, if you have staff profiles.
  • Update and change your meta tags
  • Use tracking software/programs to see how many visits and where your traffic is coming from! Google has a beta software out to block tracking your site, make sure you have more than one tracking software.

We hope to see you in my next Google search!

If you have any questions please contact me at doug@douglevydesigns.com

Is your website annoying? Is your web designer listening to you

Well…. It’s not that hard to be annoying. However, some webmasters are much better than others at annoying their visitors. Check my top 5 list and decide for yourself whether you have been annoying your visitors.

  1. Background music – Unless you are operating an online internet radio station or sell music CDs, why play a midi/wav file in the background continuously on every page?
  2. Huge font size – If you are designing a website for people with a disability then you are doing the right thing, but if not then you are shouting. People don’t like it when someone shouts at them.
  3. Small font size – Do you want to be heard? Keep a normal tone, don’t shout but “speak” in a reasonable volume.
  4. Overlapping layers – Layers can be very useful up to the point. But not when they are being used to put an annoying message in the visitor’s face. Don’t try to force your visitor to read your messages. Try persuasion instead of brute force.
  5. Pop-up windows – Even though pop-up windows are now blocked by many add on tools, webmasters keep using them. The annoying part of pop-ups is sometimes we actually miss important information because of those anti popup tools. Haven’t you heard the old phrase “if you can’t beat him, join him”? Don’t use pop up windows. Put your important messages in a central place on your website.

If your web designer or search engine optimization contractor is not listening to you, it’s time you look for a new source! Communication is the key in providing clients with knowledge, so they understand what actions are being taken. We generate notes on what changes have been made to improve your SEO, along with reports showing important data.

If you have any questions, please feel free to post or e-mail us direct at doug@douglevydesigns.com

Google News, Things Are Changing!

I just received the latest Google comply letter, they are now starting to test the speed of your website, and recommend making some changes to your site. They are requesting removing certain html codes and replacing them with Java Script. Yes that means more programing for us lucky web designers and SEO game players. People always ask me why do they need a SEO company to take care of my site. If your website traffic depends on organic searches, you need to stay on top of the game. Most business owners don’t have the time or knowledge to keep up with the game on the run! When you higher professionals like Doug Levy Designs, we keep full stats and are making changes to our clients  site on a weekly basis. If you have any question please e-mail us direct  info@douglevydesigns.com,our blog is open for interested parties.