Internet domain name overlords ICANN (Internet Corporation for Assigned Names and Numbers) have voted on and approved today to open up the world of domain endings to include just about anything a person’s heart desires. The margin was 13-1 with two abstaining.

Generic top-level domains (gTLDs) are currently limited to 22 across the internet. They include your basic .com, .org and .net as well as some more specific endings you have probably seen around the interwebs like .uk and .eu.

Now, the ICANN will be lifting almost all the restrictions on gTLDs. Read More Here at To learn more about “gTLDs” Read Here

What does this all mean? It means it’s going to cost you more money to protect your domain name or BRAND. The internet if full of Squatters, which are companies that find similar domains to yours, It’s like holding a domain ransom an example is a site called  “, I have been getting e-mails wanting them to BID on “ and, and not for your typical $15.00 more like $100’s to $1000’s

Most businesses get there domain name, have there site built and accept whatever business they get from it, the smart ones hire firms like Doug Levy Designs to maintain and update there site on a weekly or monthly basis and to help protect them from this ever changing internet. There return is far greater than your basic online business.  Doug Levy Designs is always looking for ways to improve our clients ROI and protecting similar domains is a big part of it.

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Doug Levy